Offered trend forecasts and future-driven insights to develop authentic approaches to AAPI/APAC Gen Z audiences

Developed an IRL event rollout laddering up to Season 2's premiere and social activation

Created and briefed weekly newsletters regarding all things auto and tech industry

offered trend forecast supporting company-wide initiative for enhancing disability and LGBTQ+ inclusive and accessible UX

Ideated concepts for an IRL Instagram creator conference with a social-first campaign priority catering to young Black audiences

Concepted social-first campaign ideas centering and celebrating BBC's 20th anniversary and its relevancy to pop culture

Developed comprehensive always-on social playbook inclusive of brand ambassador cohort activations, U.S. audience personas, NBA partnership deals, and more

Conceptualize monthly content calendars, creator partner briefs, and social-first product launch activations

Developed social playbook and collaborated with creative teams for a Visual ID guideline ahead of 50th anniversary activation

Led a booth activation for NC.com encouraging site signups and product education (with over half a million total attendees)